Why You Need To Add Keap’s SMS To Your Marketing Automation Today

About 50 million consumers have told their favorite brands that they’d like to hear from them via SMS.

That’s essentially the entire population of Texas + Florida saying,

If that’s not amazing enough, 82% of SMS recipients say they Open. Every. Single. Text. Message. They. Receive!

“But Keap, you’re an email marketing company. I’ve used you to send emails and process my online sales for years. Why are you offering SMS now?”

Because SMS + Email marketing go together like peanut butter and chocolate!

Your customers and ideal prospects are busy, tired, and distracted. The name of the sales and marketing automation game today is 50% multi-media, 50% multi-step, and 100% speed!

Speaking of speed, did you know that…

62% of marketers surveyed say the speed of delivery is the biggest benefit of SMS marketing?

So communicating via SMS is fast and effective. 

But how effective? And why is it effective?

Because variety is the spice of life…and marketing.

The #1 sin of marketing is being boring. If you’re communicating the same way and with the same medium, your prospects can get bored.

Being great in one aspect of the marketing game is both fantastic and necessary, but it may not be enough.

Don’t believe me?

Ask John Elway, who already had Hall of Fame when the Denver Broncos drafted running back Terrell Davis in 1995, but he hadn’t won “the big one.”

With the addition of this Hall of Fame running back, the one-two punch of great passing and great running resulted in the Broncos not only winning the 1997 Super Bowl but also defending that championship in 1998.

So even with your fast, diverse, and timely email marketing with Keap, is it “95%-of-SMS-messages-are-read-and–responded–to–within–3–minutes” fast?

I didn’t think so.

How much better will your sales and profitability be with the addition of Keap’s SMS?

What’s new?

Obviously, you know what texting/SMS is. It’s been around since 1992.

Now you have the ability in all editions of Keap to send automated 1:1 text messages to leads and clients automatically when triggered by actions such as completing a web form, scheduling an appointment, and/or making a purchase.

In Pro, Max, and Max Classic you can send broadcast text messages in much the same way you’ve been able to send broadcast emails, voice broadcasts, and even faxes via Keap for over a decade.

And it’s all drag-n-drop simple like always.

So if you can create an email sequence inside of Keap, you can create your SMS sequences and/or mix and match for best results: Multi-media, multi-step!)

Who Should Use SMS Marketing?

You.

Why?

Because over 272 million Americans have a smartphone and they check them an average of 58 times per day. Oh yeah, and 82% of them open every single text! Remember that stat above? Here’s another one:

68% 

of surveyed SMS users say checking, sending, and answering text messages is the activity that they’re most engaged with on their phones throughout the day.

When Should You Use SMS Marketing?

I’ve always said to make any sale, you must make every sale.

What that means is there are many touchpoints that must be handled appropriately and convincingly along the buyer’s journey, which spreads across the timeline from the first time they see one of your ads or offers to the time they buy, leave a great review, send a wonderful referral, and come back to buy again.

Consider the following…

• Convert New Leads 

• Follow up 

• Event and appointment reminders 

• Communication follow up 

• Promotions and special offers 

• Sales Team Notifications 

• Timely Updates 

Why Should You Use SMS Marketing?

As SMS has grown in popularity, countless studies across a myriad of industries have discovered the following:

• Text messaging has an open rate of 94% compared to email at 21%

• 90% of all text messages are read within 3 minutes compared to 48 hours for email

• Customers respond to text messages within 4 minutes, compared to 48 hours for email

• Customers are 10x more likely to redeem an offer sent via text message

• The average adult looks at their phone 150 times a day (but how often do you use your phone for texts vs. emails?)

• 66% of customers made a purchase because they received a personalized text message

Is Keap’s SMS Reliable?

• 1 million messages sent since April 2021 (300 – 400K / month)

• 15% of all messages sent are content messages

• 200 apps actively sending content messages

• 800 apps provisioned a phone number

What’s Included?

• Lite

  • Automated Text Messaging (Easy Automations)

  • 50 text msg credits included monthly

• Pro

  • Automated Text Messaging (Easy & Advanced Automations)

  • Text Message Broadcasts

  • 150 text msg credits included monthly

• Max

  • Automated Text Messaging (Easy & Advanced Automations)

  • Text Message Broadcasts

  • 250 text msg credits included monthly

• Max Classic

  • Automated Text Messaging (Advanced Automations)

  • Text Message Broadcasts

  • 250 text msg credits included monthly

• PRICING

  • $0.04 / text msg

  • Monthly free credits restart every month. They do not rollover.

  • You are only charged for content messages – not opt-in messages

  • After your free credits are used, you will be charged per message at the end of every month

  • View in setting – my account

  • Soon you will be able to buy packs of messages at a tiered discount

Keap SMS Features

• 160 characters

• Pay for content messages NOT charged for opt-in and auto-reply messages

• The United States Only

• Personalize your message using merge fields (non-custom)

• Choose your audience using lists and tags

• Make sure you’re reaching your client how they want to be reached

• Get notified when you receive replies from your customers

• See all of your sent messages on the contact record to stay organized with your activity and communication

• Customizable opt-in messaging: Automatic double opt-in with customizable opt-in messaging drives better engagement from your audience

• Opt-In on Forms: Easy for leads to opt-in on public forms

• Link shortening: Unique links enables you to send appointment booking links, content, landing pages, checkout forms, etc. without taking up too much of your 160-character limit and reduces the risk of being filtered as spam by carriers

• Easy Text Builder allows you to see a preview while composing

• Free Test Messages: Send yourself a test text message before sending to your audience

• Built-in Compliance allows you to send with confidence and not worry about the legal implications

• Track your success in your app to see the impact of your marketing efforts – messages delivered, contacts opt-in, unsubscribed

• Toll-free marketing phone number allows you to send 4x more messages 3x faster than a standard local number and it is provisioned for you free of charge

• Toll-free marketing number is separate from your Keap Business Line to enable you to continue to communicate with a contact even if they opt-out of your text messages

Message On Their Smartphone

Just an entrepreneurAn island lost in emailsAnother quiet dayWith no one here but meMore lack of salesThan I should have to bearRescue me before I fall into despair

I’ll send an SMS to my leadI’ll send an SMS to my leadI know that they will get myI know that they will get myI know that they will get myMessage on their smartphone(Message on their smartphone)

A month has passed since I sent my emailI should have known how this would endOnly sales can keep me togetherEmails can mend your lifeBut SMS can be your best friend

I’ll send an SMS to my leadI’ll send an SMS to my leadI know that they will get myI know that they will get myI know that they will get myMessage on their smartphone(Message on their smartphoneOh, message on their smartphoneMessage on their smartphone)

Opened my laptop this morningDon’t believe what I sawA hundred billion textsBlowing up my phoneSeems I’m not alone at being aloneA hundred billion prospectsLooking for a home

I’ll send an SMS to my leadI’ll send an SMS to my leadI know that they will get myI know that they will get myI know that they will get myMessage on their smartphone(Message on their smartphoneMessage on their smartphoneMessage on their smartphone)

Sending out an SMS…

Market like you mean it.Now go sell something.