Your sales are down because your marketing is boring

February 13, 2019

I’m writing to see if you’re interested in advanced access to new data about how B2B marketing isn’t keeping up with B2C.

Survey data is expected to be available early next week and I am hoping that with this small sampling of survey data you may also be interested in hearing what Bay Area-based creative agencyWHMfound out when they tapped into some surprisingly strong emotions:

  • About half (48 percent) of B2B purchase decision-makers find B2B advertising boring;

  • Half (49 percent) also feel most B2B websites are not as interesting and creative as consumer websites;

  • A vast majority (82 percent) wish B2B advertising had the creativity associated with B2C advertising;

  • Only 22 percent of respondents say the advertising they see often prompts them to take a next step towards making a purchase.

And perhaps most striking:

81 percent of business buyers believe they’d make better decisions if B2B advertising did a better job of engaging them.

“Customers want to know who you are and what you can do for them before you tell them how your product works,” said WHM partner Thomas Whalen. “These survey results reveal a tremendous opportunity for B2B enterprises willing to take a fresher approach to marketing – an opportunity not just to better engage their customers but to better serve them.”